MasterCard trialling new technology to authorise payments with selfies AT last, a company has found a way to apply monetary value to arguably society most worthless trend � the selfie.

MasterCard is trialling innovative new technology that allows shoppers to authorise a payment with a selfie instead of a password or a signature.

If you�ve been living under a rock for the past decade, a selfie is a self-taken photo, normally with a phone.

MasterCard president of enterprise security solutions Ajay Bhalla called it the �next wave of technology that will change the consumer experience for shopping digitally�.

�It all part of our role in making commerce available anywhere, any time, on any digital device,� he said.

A pilot program is currently being undertaken at a credit union in America, and another in the Netherlands.

The new selfie payment technology will be implemented in MasterCard Identity Check app.

When a customer purchases a product from an online merchant that requires a verified identity, the customer mobile phone will receive a �push notification�, which will open the app and ask to take a selfie.

Mr Bhalla called it a �seamless, smooth experience�.

A neat feature will prevent criminals from rorting the system by simply holding up the person picture.

While the customer poses for the selfie, they will be required to �blink� to show the facial recognition scan software that they are a real person.

The new selfie technology will also remove the necessity of remembering a password, which can become an issue in a society dependent on multiple passwords.

A survey of about 10,000 MasterCard customers found one-third of customers had cancelled an online transaction because they couldn�t remember their password.

MasterCard is also looking at voice or heartbeat recognition as payment options in the future.